Global Creative Management Platform (CMP) Market Overview

The global creative management platform (CMP) market size was valued at USD 1.12 billion in 2024 and is projected to grow from USD 1.20 billion in 2025 to USD 2.07 billion by 2032, exhibiting a CAGR of 8.1% during the forecast period. The growth of the CMP market is driven by the rising demand for scalable digital advertising solutions, the increasing need for personalized customer experiences, and the adoption of automation in creative workflows to streamline marketing campaigns.

North America dominated the global market with a 52.18% share in 2024, supported by strong investments in digital advertising, advanced marketing technology adoption, and the presence of major advertising platforms and solution providers.

Key Market Players

• Celtra Inc.
• Bannerflow AB
• Sizmek by Amazon
• Google Marketing Platform
• Adobe Systems Incorporated
• Adform A/S
• Smartly.io
• Thunder Experience Cloud
• Mediawide Labs
• Storyteq

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Market Drivers

Growing Demand for Digital Advertising Automation

Businesses are increasingly adopting CMPs to automate creative production and manage high-volume ad campaigns across multiple platforms.

Rising Importance of Personalized Marketing

CMPs enable dynamic content creation tailored to individual user behavior, enhancing customer engagement and conversion rates.