Global Advanced Analytics Market Overview

The global advanced analytics market size was valued at USD 120.35 billion in 2024 and is projected to grow from USD 148.89 billion in 2025 to USD 600.46 billion by 2032, exhibiting a CAGR of 22.0% during the forecast period. The growth is driven by increasing adoption of big data solutions, rising demand for predictive and prescriptive analytics, and growing emphasis on data-driven decision-making across enterprises. Advanced analytics helps organizations extract actionable insights from complex datasets, enabling better forecasting, operational efficiency, and strategic planning.

North America dominated the global advanced analytics market with a share of 35.45% in 2024, supported by the presence of major analytics vendors, advanced IT infrastructure, and early adoption of data-driven technologies across industries.

Key Market Players

• IBM Corporation
• Microsoft Corporation
• Oracle Corporation
• SAS Institute, Inc.
• SAP SE
• Teradata Corporation
• Salesforce, Inc.
• TIBCO Software Inc.
• Alteryx, Inc.
• QlikTech International AB

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Market Drivers

1. Rising Need for Data-Driven Decision MakingEnterprises are increasingly leveraging advanced analytics to optimize operations, reduce costs, and improve customer engagement.
2. Growth of Big Data and IoTThe exponential increase in structured and unstructured data from IoT devices, social media, and enterprise applications fuels demand for analytics platforms capable of handling large datasets.