Global Virtual Tour Software Market Overview
The global virtual tour software market share was valued at USD 434.1 million in 2024 and is projected to reach USD 492.2 million in 2025, eventually growing to USD 1,156.1 million by 2032, at a compound annual growth rate (CAGR) of 13.0% during the forecast period (2025–2032). Virtual tour software allows users to create interactive, 360-degree digital experiences, enabling viewers to explore spaces remotely. This technology has gained widespread adoption across sectors such as real estate, tourism, education, hospitality, and retail.
In 2024, North America held the largest share of 42.36%, largely due to the region’s advanced technological infrastructure, the presence of key software vendors, and early adoption by real estate and travel sectors. The U.S. market alone is projected to reach USD 390.9 million by 2032, underscoring the country’s dominance in the global landscape.
List of Key Companies Profiled:
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Market Drivers
Real estate has emerged as the largest adopter of virtual tour software, especially post-pandemic. Buyers and renters increasingly prefer to view properties online before scheduling in-person visits. Virtual tours boost user engagement, reduce the time to close deals, and expand the reach of realtors globally.
Travel agencies, hotels, resorts, and theme parks are using virtual tours to offer immersive previews to prospective customers. These 360-degree walkthroughs help travelers visualize their experiences, enhancing conversion rates for travel bookings and reservations.