Global 3D Secure Pay Authentication Market Overview

The global 3D secure pay authentication market size was valued at USD 1.05 billion in 2022 and is projected to grow from USD 1.18 billion in 2023 to USD 2.81 billion by 2030, exhibiting a CAGR of 13.3% during the forecast period. The growth is driven by the rising adoption of digital payments, increasing cases of online fraud, and regulatory mandates for strong customer authentication (SCA) across banking and financial services.

North America dominated the global market with a 46.67% share in 2022, attributed to high e-commerce penetration, strong fintech adoption, and stringent regulatory frameworks supporting secure online transactions.

Key Market Players

• Visa Inc.
• Mastercard Incorporated
• Broadcom Inc.
• Fiserv, Inc.
• GPayments Pty Ltd.
• Entersekt
• iZealiant Technologies
• JCB Co., Ltd.
• American Express Company
• RSA Security LLC

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Market Drivers

Rising Digital Payment Adoption

The increasing shift toward e-commerce, online banking, and contactless payments is boosting demand for secure authentication methods.

Growing Online Fraud and Cybersecurity Threats

Rising instances of phishing, identity theft, and fraudulent transactions are pushing enterprises and financial institutions to adopt advanced security frameworks.